Use Robots.txt to Improve Your Search Engine Rankings

It may sound like something from “The Matrix Trilogy” but Google, Bing and other search enginesĀ use programs called web crawlers aka a spiders aka a robots or even agents to search and index the web. Spiders, Web Crawlers and Agents! Oh My! Don’t worry! These aren’t mechanical monstrosities or evil subroutines bent on destroying all… Read more »

Understanding WordPress Posts, Pages & Custom Post Types

If you’re new to WordPress, you might be a little confused about the difference between posts and pages. So in this post, I’m going to provide a little clarity. WordPress Posts Generally, a post is a type of content listed in reverse chronological order (most recent entries on top). Posts are assigned categories and can… Read more »

Tell Me a Story, Forget the Facts

One of the biggest mistakes I see entrepreneurs make is throwing facts at potential customers in hopes that these will generate business. EVERYTHING IS 50% OFF! WE HAVE THE BEST SELECTION! OUR TEAM CARES ABOUT YOU! SATISFACTION GUARANTEED! OUR PRODUCT WILL CHANGE YOUR LIFE! WE’RE NUMBER ONE FOR A REASON! PROVEN RESULTS! FREE 30-DAY TRIAL!… Read more »