For those of us blessed with sight, we sometimes forget that is a significant portion part of the population that have limited or no ability to see the elements on a page. Screen readers help to make websites accessible, but only if web developers follow best practices. Making Images Accessible Turning text into graphics can… Read more »
Most of the time when potential customers meet you, they are not yet ready to buy. Maybe don’t have the money. Maybe they just don’t have a need right now. Or maybe they’re just too busy at the moment. The key to making the sale is being on their mind when they are ready. Being… Read more »
It may sound like something from “The Matrix Trilogy” but Google, Bing and other search engines use programs called web crawlers aka a spiders aka a robots or even agents to search and index the web. Spiders, Web Crawlers and Agents! Oh My! Don’t worry! These aren’t mechanical monstrosities or evil subroutines bent on destroying all… Read more »
People always have a reason to go to a website. More often than not, that reason is they are seeking specific information. If they can’t easily find it on your website, they will give their business to someone else. What Do People Want? One of the most important rules in business is knowing your customers… Read more »
If you’re new to WordPress, you might be a little confused about the difference between posts and pages. So in this post, I’m going to provide a little clarity. WordPress Posts Generally, a post is a type of content listed in reverse chronological order (most recent entries on top). Posts are assigned categories and can… Read more »
One of the biggest mistakes I see entrepreneurs make is throwing facts at potential customers in hopes that these will generate business. EVERYTHING IS 50% OFF! WE HAVE THE BEST SELECTION! OUR TEAM CARES ABOUT YOU! SATISFACTION GUARANTEED! OUR PRODUCT WILL CHANGE YOUR LIFE! WE’RE NUMBER ONE FOR A REASON! PROVEN RESULTS! FREE 30-DAY TRIAL!… Read more »
Most business owners I know are busting their asses trying to generate more business. Not a lot of time left for ongoing education, particularly in the area of web development. But learning a some basic coding skills like HTML and CSS can save you a lot of money and time.
When you register a domain name, your registrar asks for a lot of information. You might think this information is kept private on your registrar’s secured computers. Unless you signed up for a domain privatization service, it’s probably open for everyone to see.
A common problem on many amateur-made websites is a lack of a consistent style. This is more than just a style issue, though. It can hurt how well a website generates business. As an example, a heading might be bold and red in one instance and then non-bold, black and all-caps in the next instance…. Read more »
You no doubt have heard that Target and Neiman Marcus are among the latest major corporations to get hacked. This should serve as a reminder that getting hacked (whether it’s your website, your email account or your bank account) may be less of an “if” and more of a “when”. Sure there are things you… Read more »
Migrating WordPress websites to a new web hosting company can be confusing and frustrating. Not only do you have to worry about the thousands of files (including themes, plugins and uploaded images), but then you have to deal with the database. And if you happen to be moving a site from a local or testing… Read more »
People who visit your website will only do business with you if they feel you are trustworthy and competent. That includes the correct use of grammar in your web copy (text). Poor grammar usage sends the message that you don’t care about the details. The perception is that if you are careless about your website,… Read more »